Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey

Jun 24, 2025

Octoplay continues its series of successful partnerships by joining forces with BetMGM, a leading iGaming and sports betting operator, for its highly anticipated United States market debut in New Jersey. This landmark entry into the United States marks a pivotal moment in Octoplay's North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay's first active U.S. collaboration and follows the company's recently obtained Michigan provisional license, setting the stage for an accelerated North American rollout in 2025.


This partnership builds on Octoplay's successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz - a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, and a provisional license in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.


"Our New Jersey launch with BetMGM represents a key milestone in our North American strategy" says Ralitsa Georgieva, Director of Business Development at Octoplay. "This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025."


Oliver Bartlett, VP of Gaming, BetMGM, said, "We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay's premium game portfolio, we are confident the content will be a success in New Jersey."


The integration with BetMGM marks a significant step in Octoplay's North American strategy. With New Jersey serving as Octoplay's gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.


Disclaimer  

Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY),1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.

© 2024 Octoplay Ltd. All rights reserved. View our privacy policy and our cookie policy.



Gameshop Limited (trading as Octoplay) is licenced and regulated by the Malta Gaming Authority with a Corporate Group Critical Gaming Supply type license (MGA/CRP/981/2022) issued on the 28th July 2023.

Gameshop Malta Limited (trading as Octoplay) holds a Class 2 license issued by the Romanian National Gambling Office (nr. 1138/30.07.2024) for distribution of specialized software in the gambling field granted on 1st August 2024.

Gameshop Malta Limited (trading as Octoplay) holds a Type A.1 - Manufacturing Suitability License issued by the Hellenic Gaming Commission with license number HGC-000139-MN which was granted on the 9th August 2024.

Gameshop Limited (trading as Octoplay) holds a license to manufacture, supply, install or adapt gambling software and to operate a casino granted by the Gambling Commission with license number 000-061756-R-336614-001 on 22nd March 2023.

Gameshop Limited (trading as Octoplay) and Gameshop Malta Limited were each granted a license (23Si628 and 23Si626) by Spelinspektionen (the Swedish Gambling Authority) on the 1st July 2023, to be able to licence manufacture, supply, install or adapt gambling software.

Gameshop Malta Limited has renewed its Gaming related supplier - Manufacturer license (GRSM1311915) granted by the Alcohol and Gaming Commission of Ontario as of the 22nd November 2024.

Gameshop Malta Limited has been granted a license as a game provider by the Spillemyndigheden (Danish Gambling Authority) (24-438938) on the 9th December 2024.

18+

Responsible
Gaming

All rights reserved Octoplay Group LTD

© 2024 Octoplay Ltd. All rights reserved. View our privacy policy and our cookie policy.



Gameshop Limited (trading as Octoplay) is licenced and regulated by the Malta Gaming Authority with a Corporate Group Critical Gaming Supply type license (MGA/CRP/981/2022) issued on the 28th July 2023.

Gameshop Malta Limited (trading as Octoplay) holds a Class 2 license issued by the Romanian National Gambling Office (nr. 1138/30.07.2024) for distribution of specialized software in the gambling field granted on 1st August 2024.

Gameshop Malta Limited (trading as Octoplay) holds a Type A.1 - Manufacturing Suitability License issued by the Hellenic Gaming Commission with license number HGC-000139-MN which was granted on the 9th August 2024.

Gameshop Limited (trading as Octoplay) holds a license to manufacture, supply, install or adapt gambling software and to operate a casino granted by the Gambling Commission with license number 000-061756-R-336614-001 on 22nd March 2023.

Gameshop Limited (trading as Octoplay) and Gameshop Malta Limited were each granted a license (23Si628 and 23Si626) by Spelinspektionen (the Swedish Gambling Authority) on the 1st July 2023, to be able to licence manufacture, supply, install or adapt gambling software.

Gameshop Malta Limited has renewed its Gaming related supplier - Manufacturer license (GRSM1311915) granted by the Alcohol and Gaming Commission of Ontario as of the 22nd November 2024.

Gameshop Malta Limited has been granted a license as a game provider by the Spillemyndigheden (Danish Gambling Authority) (24-438938) on the 9th December 2024.

18+

Responsible
Gaming

All rights reserved Octoplay Group LTD

© 2024 Octoplay Ltd. All rights reserved. View our privacy policy and our cookie policy.



Gameshop Limited (trading as Octoplay) is licenced and regulated by the Malta Gaming Authority with a Corporate Group Critical Gaming Supply type license (MGA/CRP/981/2022) issued on the 28th July 2023.

Gameshop Malta Limited (trading as Octoplay) holds a Class 2 license issued by the Romanian National Gambling Office (nr. 1138/30.07.2024) for distribution of specialized software in the gambling field granted on 1st August 2024.

Gameshop Malta Limited (trading as Octoplay) holds a Type A.1 - Manufacturing Suitability License issued by the Hellenic Gaming Commission with license number HGC-000139-MN which was granted on the 9th August 2024.

Gameshop Limited (trading as Octoplay) holds a license to manufacture, supply, install or adapt gambling software and to operate a casino granted by the Gambling Commission with license number 000-061756-R-336614-001 on 22nd March 2023.

Gameshop Limited (trading as Octoplay) and Gameshop Malta Limited were each granted a license (23Si628 and 23Si626) by Spelinspektionen (the Swedish Gambling Authority) on the 1st July 2023, to be able to licence manufacture, supply, install or adapt gambling software.

Gameshop Malta Limited has renewed its Gaming related supplier - Manufacturer license (GRSM1311915) granted by the Alcohol and Gaming Commission of Ontario as of the 22nd November 2024.

Gameshop Malta Limited has been granted a license as a game provider by the Spillemyndigheden (Danish Gambling Authority) (24-438938) on the 9th December 2024.

18+

Responsible
Gaming

All rights reserved Octoplay Group LTD