Octoplay is strengthening its UK market presence through a new partnership with LiveScore Group, the pioneering leader in sports media and betting. The integration with LiveScore Bet and Virgin Bet in the UK reflects Octoplay's strategic approach to partnering with innovative, high-growth operators alongside established market leaders. This adds to Octoplay's growing UK portfolio, which includes premier operators Flutter Entertainment, Entain, Evoke, Rank Group, and ComeOn Group, reinforcing the company's position as the content partner of choice for leading UK operators. 

The LiveScore Group integration reflects Octoplay's focused approach to building meaningful partnerships with operators who share a commitment to delivering exceptional player experiences. This strategy has proven successful across Octoplay's 11 regulated markets worldwide, spanning nine European jurisdictions including the UK, Sweden, Denmark, the Netherlands, Germany, Spain, Italy, Belgium, and Romania, alongside Ontario and New Jersey in North America. 

Ralitsa Georgieva, Business Development Director at Octoplay, says: "Partnering with LiveScore Bet and Virgin Bet reflects our success in building relationships with dynamic, high-growth operators across the UK market. This partnership represents a significant step in our expansion strategy as we continue our commitment to delivering high-quality gaming experiences to players across all regulated markets." 

Dominic Vye, Marketing Director at LiveScore Bet and Virgin Bet adds: "Octoplay's reputation for creating exceptional gaming experiences made them an ideal partner for our platform. Their proven track record of delivering premium content that resonates with UK players aligns with our vision of providing the best possible betting experience." 

With the LiveScore Group partnership, Octoplay continues to strengthen its position as a preferred content partner for leading UK operators while building momentum across European and North American markets. The company's expanding global reach now spans two continents, building on recent North American entry with back-to-back launches through BetMGM and Rush Street in New Jersey, alongside an established presence across 11 regulated markets, reinforcing its position as a trusted content partner for leading operators worldwide. 

About LiveScore Group 

Established in 2019, LiveScore Group™ is home to LiveScore, LiveScore Bet and Virgin Bet; three of the most exciting brands in the sports and gaming industries today. The Group is a fully owned and operated ecosystem that converges the most relevant sports content and engaging features with a world-class sportsbook. All served by a purpose-built, in-house tech stack delivering a frictionless customer experience. 

Guided by its vision of Fuelling Fans’ Passion for Sport, its model directly addresses several industry challenges. Against a wider backdrop of sports content consumption that is inefficient and uneconomical, modern sports fans are expected to navigate a fragmented ecosystem delivered by different brands and companies across various apps, platforms and devices. Completing basic and repeatable actions require managing multiple paid subscriptions and accounts. 

LiveScore Group, centred around its pioneering ‘convergence’ strategy, is improving the symbiotic relationship between the sports media and sports betting industries to deliver better returns and, vitally, a better experience for users.